So, what is PR?
There is an old saying: “Advertising is what you pay for; publicity is what you pray for.”
Working in Public Relations for over two decades means we have seen many changes and developments!
None more so that the rise of digital marketing and social content and the growth in cross-channel communications.
But that doesn’t mean there is no room for good old-fashioned PR!
So, how do you sum up what PR is, and more importantly, what it can do for your business?
The power of Storytelling
- Good Public Relations can truly raise awareness, enhance the reputation and profile of any business, if done well. It’s about telling the business story, engaging with audiences, showing the behind-the-scenes journey, how it all started, and where it might be heading. Providing valuable and inspirational content will undoubtedly get your business noticed.
Using the right PR tactics
- Be it traditional media, social media, website content, blogs or speaker opportunities, PR is especially effective in reaching the public, and in turn will help to spread the word far and wide about a business. It can also be easily supplemented alongside any other marketing activities.
- By engaging with media, journalists, clients and customers through PR, a business can invite others to share or mention the business name in a positive light, which in the long run, will help to move any business along the road to success.
Trust must be EARNED
- Earned publicity, be it word-of-mouth, media coverage, social media shares, mentions and likes, or reviews and testimonials, are far more trusted than any paid advertising.